The Artist PathApply Till 7th July
The Artist Path

Build Your Music Career.Not Just Your Next Song.

A 9-month accelerator for independent artists ready to move from skill to career.

Registrations open till 7th July30 Artists Selected
Apply Till 7th July22d 8h left

Program at a glance

Duration

9 Months

Start Date

7th August

Apply By

7th July

Format

Hybrid

Artists Selected

30

Scholarship Seats

5 (50%)

Program Fees

₹1,00,000

The journey

1Human2Artist3Art4Audience5Career

Market context

The Opportunity Has Never Been Bigger

India is one of the largest music markets in the world.

Hundreds of millions of listeners stream music every day.

Independent artists can now:

Release globally
Build audiences directly
Own their rights
Monetize their work
Perform across growing live circuits

Yet most artists never realize their potential.

Not because they lack talent.

Because talent alone is not enough.

The artists who build careers understand:

Five pillars

IdentityCraftAudienceIndustryOpportunity

The Artist Path exists to help artists develop all five.

Program overview

What Is The Artist Path?

The Artist Path is a 9-month artist accelerator designed for independent artists who are serious about building a professional music career.

This is not a music course.
This is not artist management.
This is not a competition.

It is a structured pathway that helps artists:

Discover who they are
Create meaningful work
Release professionally
Build audience connection
Understand the business of music
Unlock opportunities

Origin story

Why We Built This

Many talented artists never reach their potential.

Not because they lack skill. Because they lack guidance, structure, industry understanding and the right opportunities at the right time.

Over the past 27 years, Rohith Sobti has worked across music labels, films, artists, IPs and talent ecosystems.

He has worked with artists at different stages of their careers and has seen one recurring pattern:

The Artist Path was created to solve that problem.

The model

The Framework

This journey is at the heart of The Artist Path.

01

Human

Understand yourself.

02

Artist

Develop your identity.

03

Art

Create meaningful work.

04

Audience

Build connection and fandom.

05

Career

Create sustainable opportunities.

Curriculum

What You Will Work On

Discover

Clarify:

  • Artistic identity
  • Strengths
  • Creative direction
  • Positioning

Outputs

  • Artist positioning document
  • Strength map
  • Career roadmap

Create

Develop and refine original work. Areas include:

  • Songwriting
  • Composition
  • Production
  • Recording
  • Collaboration

Outputs

  • 2 to 4 release-ready songs
  • Sonic direction
  • EP or album roadmap

Curate

Not every song should be released. Not every opportunity should be pursued. Work on:

  • Song selection
  • Creative decisions
  • Release prioritization
  • Collaboration strategy

Outputs

  • Curated release plan

Launch

Learn how to release professionally. Work on:

  • Distribution
  • Artist assets
  • Content strategy
  • Release planning

Outputs

  • Launch strategy
  • Artist profile
  • Professional presentation

Build Audience

Create real audience connection. Work on:

  • Storytelling
  • Community
  • Content
  • Fan engagement

Outputs

  • Audience growth framework
  • Fandom strategy

Grow

Prepare for the next level. Work on:

  • Live performances
  • Showcases
  • Industry opportunities
  • Long-term planning

Outputs

  • Performance readiness
  • Growth roadmap

Included

What Artists Receive

Every selected artist receives:

Industry Exposure

Throughout the program, artists interact with professionals across the ecosystem including:

ProducersArtist managersPublishersDistributorsVenue ownersFestival curatorsStreaming platformsContent creatorsFilmmakersBrand professionals

Because building a music career requires understanding more than music.

Understanding The Business

Artists will gain practical understanding of:

CopyrightPublishingRoyaltiesIPRSISRAPPLDistributionContractsRevenue streamsBrand collaborations

Every artist should understand how money flows through music.

At a glance

Program Structure

Duration
9 Months
Start Date
7th August
Apply By
7th July
Format
Hybrid
Artists Selected
30
Scholarship Seats
5 (50%)
Program Fees
₹1,00,000

Fit

Who Should Apply?

This program is designed for:

    Singer-songwriters
    Independent artists
    Original music creators
    Artists who have already released music
    Artists serious about building a career

How it works

Selection Process

  1. 1Application Submission
  2. 2Artist Review
  3. 3Conversation with Team
  4. 4Final Selection

Only 30 artists will be selected. Apply by 7th July — program starts 7th August.

Support

Frequently Asked Questions

Final Thought

Most artists spend years trying to figure things out alone.

The Artist Path exists to help artists move faster, make better decisions, and build a meaningful career with clarity, community and opportunity.

You already have the talent.

Are you ready to build the path?

Registrations open till 7th July. Program starts 7th August.

Apply Till 7th July